Pradeep Indika Kariyawasam – Portfolio

Most favorite Sri Lankan Website (English) in 2010

About Me

Dynamic digital marketing specialist with over 15 years of experience, blending expertise in web development with digital marketing strategies. Proven track record in enhancing brand visibility and user engagement through innovative SEO, PPC, and social media initiatives. Experienced in leading web development projects that optimize user experience and streamline business processes. Skilled in managing web configurations, developing web solutions, and integrating web design with digital marketing efforts. Proficient in tools like Google Analytics, CRMs, SEO platforms, and WordPress with a knowledge in UX/UI design and stakeholder collaboration.

Education

MSc in Marketing (In Progress)
University of Sri Jayewardenepura • Sri Lanka • Expected Graduation: 2026

BCS Higher Educational Qualification (PGD with Project)
BCS, The Chartered Institute for IT • UK • 2017

Certifications

Qualification	Institute	Year
Professional Certificate in Digital Marketing	SLIIT	2016
Diploma in Windows Network Administration	Turnkey IT Campus	2015
Diploma in Linux Administration with Security	Turnkey IT Campus	2015
Web Development Using PHP & MySQL	Impressive IT Academy (IITA)	2011
Diploma in Computer Technology	Science Land Information Technology (SLIT)	2003
Diploma in Computer System Design (DCSD)	National Institute of Business Management (NIBM)	2002
Diploma in Network Administration	Raytronics Institute	1999
Diploma in Desktop Publishing & Graphic Designing	TEC Sri Lanka	1999
Certificate Course in Computer Programming	TEC Sri Lanka	1998
Certificate in Mobile Technology	Marconi Institute	1997
Advanced Diploma in Photography	UNESCO Youth Association	1995

Skills

Digital Marketing Expertise: Proficient in developing and executing SEO, SEM, PPC, and social media strategies that drive traffic and conversion.
Web Development Proficiency: Extensive experience in PHP, MySQL, HTML5, CSS3, and WordPress for creating dynamic and responsive websites.
Analytical Skills: Strong ability to analyze data using tools like Google Analytics and SEMrush to derive actionable insights.
CRM Implementation: Skilled in configuring and optimizing CRM systems, particularly HubSpot, to enhance lead management and sales efficiency.
MarTech Tools: Proficient in using tools like SEMrush and Ahrefs for competitive analysis, keyword research, and SEO performance monitoring.
Project Management: Skilled in managing multiple projects simultaneously, ensuring alignment with strategic goals and timely delivery.
Collaboration & Communication: Excellent stakeholder management skills, ensuring effective communication across teams to achieve collective objectives.

Professional Experience

Digital Marketing Specialist
February 2018 – Present, Colombo, LK

Strategic Leadership: Developed and implemented integrated media campaigns across social media and search platforms, significantly boosting brand awareness.
Performance Optimization: Monitored and analyzed key performance indicators (KPIs), utilizing data-driven insights to refine strategies for maximum impact.
Stakeholder Engagement: Collaborated with cross-functional teams to align digital marketing initiatives with business objectives.

Assistant Manager, Web Development & Digital Media

Fairway Holdings Group
June 2017 – June 2018

Led the development of high-impact web solutions that enhanced user experience and streamlined business processes.
Managed end-to-end project lifecycles, ensuring timely delivery of web projects aligned with client specifications.

Senior Executive, SEO and Digital Marketing

Sri Lanka Institute of Information Technology (SLIIT)
February 2015 – July 2017, Colombo, LK

Executed data-driven SEO strategies that resulted in a significant increase in organic traffic and improved search engine rankings.
Created and managed effective PPC campaigns, delivering measurable ROI and exceeding performance expectations.

Head of IT & Digital

KCW Ceylon (Pvt) Ltd
January 2013 – April 2015

Directed the IT department in managing all digital marketing initiatives, resulting in increased website traffic and user engagement.
Implemented comprehensive digital strategies that integrated web design with SEO best practices.

IT Executive / Web Developer

Sri Lanka Institute of Information Technology (SLIIT)
January 2008 – February 2013, Colombo, LK

Designed and developed an innovative web portal that optimized user experience through responsive design.

IT Executive / Web Developer

Direct Mailing Services (DMS)
January 2007 – January 2009, Colombo, LK

Analyzed client needs and delivered enterprise-level web solutions that streamlined business processes.
Managed server configurations to ensure optimal performance of web applications.